Understanding the Modern B2B Buyer

The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer well. Understanding your buyer is a critical need that can … Read more

What Does the Future of SaaS Look Like?

There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via internet. This has turned out to be the easiest, most convenient and … Read more

Top Factors that Influence a B2B Purchase Decision

Factors that Influence a B2B Purchase Decision

B2B purchase decision is not generally a solo shot. It has to be a group decision. Usually there is a team of people who analyze the possible purchase and in some cases there is a top level person who has the power to grant the purchase. Every b2b organization including you, should consider the factors … Read more

Why We Love Customer Intelligence and You Should Too!

In this evolving and cut-throat industry, you can efficiently achieve a long- lasting competitive advantage by developing a good understanding of your customer. This is where Customer Intelligence comes in. Customer Intelligence is an art that every sales executive and business leader should implement in trade as without this you are left with assumptions, history, … Read more

5 Mistakes You Should Avoid for An Impressive Marketing Strategy

“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing professionals to present new campaigns that are more engaging and effective. If you delay dealing … Read more

Marketing Challenges: Something that you Need to be Prepared for

Marketing strategies are complex and often tend to vary widely across industries, sectors and firms. However, it is crucial to build such strategies to easily overcome marketing challenges in the business arena. Marketing plays a pivotal role in an organisation. It helps you to identify market environs and accordingly build a business plan. Today, you … Read more

5 Tips to Hire the Right Sales Team

You may be a master of all trades, however, to speedily flourish in business, you will certainly need additional people to help you heighten your company’s sales. Today, it is crucial to hire the right workforce who can contribute to enhance the sales and marketing management trajectory of your company. An efficient workforce who has … Read more

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