Donald Trump Using The Fine-Art Of Sales

His success in the presidential elections is not an accident. Rather, I believe, we are seeing a master class in showmanship from quite an intelligent president. After Brexit, Donald Trump’s presidential coup was yet another highlight of 2016 which stormed nations and left people stunned, globally. It was indeed the most astonishing and unanticipated win … Read more

Marketing Lessons from Demonetization

While everybody was expecting the vote count news on American elections, we sure as hell, did not expect our Prime Minister announcing the demonetization of 500 and 1000 rupee notes. The impact was real BIG. It set the Twitteratis in hysteria with endless opinions and constant tweets. While very one was trying to understand the … Read more

Phone Photography for Better Marketing

As a marketer, Millennials is a term I come across every single day. The fact that we see emojis and selfies in the marketing of many brands today depicts the extent to which Millennials (armed with their smartphones) have transformed how businesses approach marketing. Many say that the ability to wear and master a plethora … Read more

The Muscle of Word of Mouth

In today’s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for. Advertising may be “one of the best” Business Intelligence Solutions in trade but it is certainly not “the best”. In fact, spending a marketing budget on the commercial marketing is the easiest, you just … Read more

Top Factors that Influence a B2B Purchase Decision

Factors that Influence a B2B Purchase Decision

B2B purchase decision is not generally a solo shot. It has to be a group decision. Usually there is a team of people who analyze the possible purchase and in some cases there is a top level person who has the power to grant the purchase. Every b2b organization including you, should consider the factors … Read more

5 Mistakes You Should Avoid for An Impressive Marketing Strategy

“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing professionals to present new campaigns that are more engaging and effective. If you delay dealing … Read more

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