There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via internet. This has turned out to be the easiest, most convenient and … Read more
B2B purchase decision is not generally a solo shot. It has to be a group decision. Usually there is a team of people who analyze the possible purchase and in some cases there is a top level person who has the power to grant the purchase. Every b2b organization including you, should consider the factors … Read more
There has been tremendous growth in the emergence of small businesses/ startups. Today, India ranks third among the global startup ecosystems with more than 4,200 new-age companies. At present, more and more people are inclined towards the idea of setting up a new, small business. However, starting a new business is often fraught with high-stake … Read more
Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for the marketing-sales hand off. Track your Customer’s Journey: … Read more
Email is probably the first attempt to lure a customer in to your plan. However, what if your E mail is just ticked and spammed? This certainly is your worst expectation. Your only objective while devising an E mail Campaign is to send the message out to the right person. The customer at least should … Read more
There are quite a few ways to win customers as you go along your sales journey but nothing beats being able to offer a great customer experience and eventually harness customer satisfaction. To keep things simple, an ice cream seller is your man to learn the tricks from! His gestures do it all for you … Read more
You may be a master of all trades, however, to speedily flourish in business, you will certainly need additional people to help you heighten your company’s sales. Today, it is crucial to hire the right workforce who can contribute to enhance the sales and marketing management trajectory of your company. An efficient workforce who has … Read more
Since time immemorial, sales have played a major role to shape structure, trajectory, growth and future of an organization. It has the ability to sabotage business and the potential to elevate success of a company, lifting it from a micro to macro level. At present, it has progressively emerged as an essential part of a … Read more