Understanding the Modern B2B Buyer

The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer well. Understanding your buyer is a critical need that can … Read more

Psychology of a Buyer: How to Convert Prospects into Customers with Break through Strategies

About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware about the expectations, likes -dislikes and concerns of the … Read more

Prepare Your Sales Team for 2016 in 3 Simple Steps

As we step into a new year, it becomes crucial for business leaders to progressively access their team’s strengths and weaknesses to weigh their preparedness for the year ahead. Today, many business leaders empower their sales force with the best-in-class support system, work environment and technology such as Sales CRM and more. However, they often … Read more

Future of a Sales Professional And Everything that Lies Ahead

Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more

Marketing Automation: Strongly Impacting Sales

Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace marketing automation are more structured and consistent to efficiently seize and … Read more

Marketing Challenges: Something that you Need to be Prepared for

Marketing strategies are complex and often tend to vary widely across industries, sectors and firms. However, it is crucial to build such strategies to easily overcome marketing challenges in the business arena. Marketing plays a pivotal role in an organisation. It helps you to identify market environs and accordingly build a business plan. Today, you … Read more

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