Marketing Lessons from Demonetization

While everybody was expecting the vote count news on American elections, we sure as hell, did not expect our Prime Minister announcing the demonetization of 500 and 1000 rupee notes. The impact was real BIG. It set the Twitteratis in hysteria with endless opinions and constant tweets. While very one was trying to understand the … Read more

The Muscle of Word of Mouth

In today’s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for. Advertising may be “one of the best” Business Intelligence Solutions in trade but it is certainly not “the best”. In fact, spending a marketing budget on the commercial marketing is the easiest, you just … Read more