How to Follow Up With Your Customers and why it Matters

The more you keep your customers happy faster the business grows. And if a customer is unhappy, they won’t just leave but also add salt to the wound by going to the competitor. To attract new customers and delighting the existing ones, you have to ensure them a great experience with your product/service. “Loyalty is … Read more

When Business Relationships Fail

Vision is the first step to efficiently operate a business. Yet, vision doesn’t always cut it. Similar to every entrepreneur, I had a vision but with the experience I’ve realized the importance of a strong plan, as well. Having a plan is akin to a great backup- if things go down, there’s something to fall … Read more

From Getting Hooked to Becoming a Loyal Customer; The Other Side of the Story

The Other Side of the Story

Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to a company without realising my exact need or requirement. Mostly, I am not … Read more