Psychology of a Buyer: How to Convert Prospects into Customers with Break through Strategies

About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware about the expectations, likes -dislikes and concerns of the … Read more

Sales is not just about Selling: It’s lot more than that

In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, … Read more

Future of a Sales Professional And Everything that Lies Ahead

Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more

From Work Force to Your Dream Team

Companies go through numerous strategies and plans before they start building their ideal sales team – from careful hiring to providing rigorous training workshops- a great deal of investment is made into nurturing their sales teams. It’s the dream of every entrepreneur, CEO, head of business or who so ever anchors the revenue generation, to … Read more

Marketing Challenges: Something that you Need to be Prepared for

Marketing strategies are complex and often tend to vary widely across industries, sectors and firms. However, it is crucial to build such strategies to easily overcome marketing challenges in the business arena. Marketing plays a pivotal role in an organisation. It helps you to identify market environs and accordingly build a business plan. Today, you … Read more

The Art to Exceed Customer Satisfaction

Today is the era of an empowered customer who has choices and comes with expectations. Heightened customer expectations and the need to be ahead of market competition has led many organisations to build progressive strategies to exceed customer satisfaction. Today, customer satisfaction has emerged as an integral part of a business model. It is the … Read more

Implementing Business Intelligence Service in a Sales Call

Since time immemorial, sales have played a major role to shape structure, trajectory, growth and future of an organization. It has the ability to sabotage business and the potential to elevate success of a company, lifting it from a micro to macro level. At present, it has progressively emerged as an essential part of a … Read more