A Marketer’s Guide to Equip the Sales Team

Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for the marketing-sales hand off. Track your Customer’s Journey: … Read more

Marketing Automation: Strongly Impacting Sales

Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace marketing automation are more structured and consistent to efficiently seize and … Read more

Customer Satisfaction Take It from an Ice Cream Seller

There are quite a few ways to win customers as you go along your sales journey but nothing beats being able to offer a great customer experience and eventually harness customer satisfaction. To keep things simple, an ice cream seller is your man to learn the tricks from! His gestures do it all for you … Read more

5 Tips to Hire the Right Sales Team

You may be a master of all trades, however, to speedily flourish in business, you will certainly need additional people to help you heighten your company’s sales. Today, it is crucial to hire the right workforce who can contribute to enhance the sales and marketing management trajectory of your company. An efficient workforce who has … Read more

The Art to Exceed Customer Satisfaction

Today is the era of an empowered customer who has choices and comes with expectations. Heightened customer expectations and the need to be ahead of market competition has led many organisations to build progressive strategies to exceed customer satisfaction. Today, customer satisfaction has emerged as an integral part of a business model. It is the … Read more

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