A Quick Guide to Getting a Glimpse into the Mind of Your Audience

According to the research, there are more than 3 billion searches conducted on Google every day. Giving your audience what they want with an ever increasing number of people gaining access to the web sometimes seems impossible. It’s even likely to get lost among the masses through all the reading, searching, liking, and sharing. It’s … Read more

Content Marketing: The Humble Beginning and Evolution

Bill Gates definitely struck gold when he famously quoted ‘Content is King’ in 1996. What he and also the world couldn’t fathom was the rise of the humble content to being highly regarded as one of the best ways to build a brand. The power of words has surely surpassed the mere scale of imagination … Read more

6 Productivity Hacks to Help You Write Faster

They dread writing, they dread the blank page or the empty screen, and they don’t know how to fill it up. Are you also constantly banging your head against the wall, because whenever you try to get into the swing of writing, it just never works? So , here are a few writer-y things professional … Read more

Why Marketing Should Be In Its Top Game; Especially During Summer!

Summers may be the time for the sun, sand and the sea, with people turning on their vacay mode to full blast. Yet it is also one of the most profitable times to pitch your brand through content marketing, garnering eyes balls every second. This can be attributed to the fact that audience are on … Read more

Best Practices on Email Marketing

It is easy to confuse me with a spammer when you hear about the rate of success I’ve had. To be honest, all the success I’ve had is through constantly engaging my audience with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending a million emails has definitely taught … Read more

When Content Strikes a Chord with Sales

When Content Strikes a Chord With Sales

Nearly 40 per cent of companies use blogs and newsletters for marketing and sales purposes and over 46 per cent of people read such content on a daily basis. (Source) We are living in a day and age where the consumer no longer consults a sales executive to make a decision, instead he turns to … Read more