Today, technology has brought a new change in the professional life of marketers by allowing them to pick fresh leads online. Simultaneously, they can also improve customer retention.
If social media is your cocktail party then email marketing is a real meet-up for perfect coffee. Many newbies in the marketing field usually commit common blunders when deploying emails. So, here we are going to discuss the most common email marketing mistakes to get your target audience to open your messages and take action that results in high ROI.
“Email Marketing Is A Sweet Fruit To Grow Your Company’s Revenue”
- Ignoring Call to Action
Any content whether it’s a blog post, landing page, or email, it requires a call to action (CTA).
Nowadays, marketers expect that their audience will figure out what they want them to do without a call to action strategy. No doubt, your readers are smart but don’t you think this would be asking too much of them?
On the other side, a few marketers include a CTA altogether in the same message like:
- Shop now!
- Share this on social media!
- Forward this message to your friends!
- Join our program!
Thus, too many CTAs will always confuse your subscribers that end up reducing your conversion rates.
- Poor subject lines
Bad subject lines can wreck your chances of boosting your open rate since hardly any consumer will open your emails. And a majority of email recipients open an email reading the subject line only.
Always choose short, clear, and engaging subject lines under 60 characters to help you stand out in readers’ inboxes.
- Sending emails at the wrong time
It’s considered good practice to send emails during the right timeframe that makes some sense for your audience. Therefore, you must monitor the time duration in which your audience will view your messages.
- Failing to Track Campaigns
Email campaigns incorporate some tracking programs to recognize the messages showing the tremendous growth of customers in order to take action & avoid messages sending straight to the computerized recycling bin.
The best email tracking tools can evaluate the effectiveness of your campaigns by allowing your team to focus on only potential customers and entice them with amazing offers to grow your sales.
- Neglecting Mobile Users
Almost 77 percent of audiences utilize smart devices daily. Failing to mold email campaigns to load properly on mobile phones can result in lost customers and income.
- Not Letting Readers Reply
“Do Not Reply” Emails don’t let your readers respond and ask queries make them frustrated and hence pave a solid way to avoid in touch with your business.
- Overdesigning your Email Content
Overcrowding email messages with too many deals, offers, and announcements can let your readers stay away from your panel, considering it fake or spam. The best idea is to send the same amount of content in fewer messages.