Email is the one of top communication tools of our time.
However, you can’t control whether the email you send garners a response or not, you can control everything else that you should.
So, here are a few email mistakes that can wreak havoc on your credibility of online communication and make your emails ineffective.
Sales Email Mistakes to Avoid at All Costs
1) Misspelling and Misusing Words
According to Grammarly’s analysis, misspelled words were by far the most common email mistake people made in 2017.
Then there are words that sound the same, but definitely don’t mean the same. It’s easy to slip up, but writing to your prospect, “There excited about the launch of new features” or “their is no update yet” or “Do you have any time on you’re calendar for a quick call tomorrow?” makes you look unprofessional and sloppy.
The use of “its” and “it’s” is also one of those categories of commonly confused and misused homophones.
Misuse of all of these words makes it harder for you to be taken seriously by the prospect.
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2) Not Personalizing Your Greetings
An effective email is always purposeful and personalized. An email without the personalized greetings is barely impressive. For instance, rather than just saying “Hi folks” while cold emailing for a business opportunity, do a little research to know who the head of the department is to address them directly by mentioning the names.
It’s never redundant to use their name in each message you share across.
Of course, some of the emails will be forwarded along. But, the other person to read your email should be aware of who the message is being addressed to yet.
Personalize your greeting with every email you send.
3) Too much Information
Leaving my inbox open all day is detrimental to my productivity, so will be for others. Emails are meant to be read quickly! Long text and heavy emails frustrate and annoys the recipient.
If you really need to deliver information that takes longer than a few minutes to read then send it in the attachments in separate files to make sure that he can review the larger portions of information in his leisure time. Sit back take a moment and check again whether all the information that you’ve provided really needs to be there in the email!
If your prospect is actually giving your email their time, let’s ensure it’s worth it—they’ll appreciate it.
4) Failing to format
It may take a little more time to format your email text but trust me it’s worth it. Your fonts to spacing to alignment to your signature, it all does matter.
It’s harder to convey tone and gestures in emails, so if your email is too lengthy and contains information your prospect absolutely must read, italicize or bold it to accentuate your points.
Not the end of the world, but your message will certainly look cleaner with it.
Note: Don’t go too crazy by underlining or bolding every other word. It looks unprofessional and is jarring to read.
5) Not including an ask
Every email should be ideally designed to advance a prospect through the sales process. So, whether it’s a product demo or a quick 10 minutes discussion to discuss all that you’ve shared with them; always ask your prospects for it if it’s a mutually good fit.
6) Misspelling your prospect’s name or company
This is a mistake I learned from the hard way.
Maybe you were tired when you mistakenly misspelled your prospect’s name while sending the email. But guess what? Your prospect doesn’t care — they’d think, you are sloppy in your work, or don’t care about accuracy. Misspelling your prospect’s or company’s name doesn’t bode well for your ability to make the sale.
Writing good sales emails is an art! Different strategies work for different prospects and industries. But these are the building blocks of professional correspondence. Why not get your writing rock-solid so you can focus on selling.