Sales is an essential component of an entrepreneur’s life. Having the prospect become the customer is every sales reps ultimate objective of their interaction.

But, being able to sell effectively means knowing how to get them lower their guard. Because people buy from those whom they know, like, and trust.

If you want to be a better influencer, you can learn how to get past your defenses here in this infographic.

Are You Approaching Your Sales Conversation Right?

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