It’s a well-known fact, email marketing is one of the most powerful marketing practices to retain customers and acquire new ones for all sizes of businesses. It has the potential to add significant value to your business, so to make the most out of it, you should craft emails in a manner that attains the maximum number of open and click rates. Let’s explore a few tips to make emails more persuasive.
- Strong Subject Line
The first impression is the last impression and when it comes to an email, your subject line acts as the best medium to ensure your first impression stands out from the crowd. So, in order to stand out and ensure that your email is not going to the delete folder of the email recipient, creating a powerful subject line is essential. You should try to develop a subject line that resonates with and intrigues the email recipient.
- Compelling Content
After creating a strong subject line for your email, the next step is to keep them captivated. Now the question is, how? The body of your email i.e. the content of your email should be compelling enough that holds the attention of the email recipient. It should cater to their needs and expectations. Create content based on your email recipients’ interests.
- Keep it Concise
Nobody has time to read lengthy emails and scroll through endless amounts of content. Therefore it is essential to keep the content of your email clear and concise for the recipient. To make this possible you can divide your content into small chunks of text so it is not overwhelming for the reader. Once your email is opened by the recipient it should take a very short amount of time for the recipient to read, digest, and make a decision about how to react.
Personalization is the key to success; while crafting an email make sure you add a touch of personalization to your email by including the first name of the email recipient in the greeting. Besides this, try to address the pain points and needs of the email recipient in your email. Also, add the details of your business and how you can help them. Try to craft your email as a one-on-one piece that encourages the recipient to develop a personal connection with your business.
- Mobile Friendly
These days you can see an email app on every mobile phone, which means most of the audience today check emails on their phone. In such a scenario it is essential for you to design your email template in a manner that is highly responsive and mobile-friendly. SalezShark Connect+ is a useful email marketing software that helps you in designing such emails as it offers a wide variety of highly customized and ready-to-use email templates that are responsive and mobile-friendly too.
So if you’re looking for ways to enhance the performance of your email marketing, what’s better than deploying SalezShark Connect+ email marketing software? Also, try to practice the above tips to make your emails more persuasive.