How does gamification improve employee engagement and productivity?

Gamification is a powerful tool for making work more enjoyable and engaging people in learning in new ways. You’ll also boost your employer’s image. employee engagement in a game that awards them with points, status, and incentives as they develop their abilities, aims, or objectives.

According to the idea, everyone enjoys games, and we all enjoy friendly competition and the benefits that come with it. People are staying connected and playing games more than ever before, thanks to growing social media usage, the popularity of mobile apps, and the increasing sophistication of mobile technology.

employee engagement

How does gamification in the workplace work and why?

It makes employees more productive by 90 percent, and 72 percent of respondents feel it motivates them to work harder. According to this paper, utilizing game-based incentives may increase engagement by 48 percent!

The numbers speak for themselves. Gamification, when done correctly, may increase employee productivity and employee engagement. When was the last time you won a trophy in a national athletic event for your school? Do you recall how energized you were at the time? Injecting some fun into any work is, of course, going to be stimulating. And you can simply apply this to your workers at work to improve employee engagement.

Once you know what motivates your employees, you can devise incentive and reward systems that will excite and encourage them to improve their job performance, team engagement, employee satisfaction, and productivity.

Listen to the water cooler discussion and send out questionnaires to workers to better understand their motivations as internal communications experts. Then, if it’s a good match, create a game-based system for them. Failures in the efforts might be caused by a lack of understanding of your staff.

Here are some examples of how this gaming technique may be used in the workplace:

Employee training using gamification

The appropriate training and onboarding procedure for new employees is crucial to an organization’s success. Introduce game-based aspects to the onboarding process to make it even more effective. It is a fantastic technique to train new employees or teach existing employees new skills to help them succeed in the workplace. However, motivating staff to attend training in the first place might be difficult.

To make it more appealing, consider using gamification. Deloitte is a beautiful example of a firm that has effectively implemented.

The Deloitte Leadership Academy (DLA) inspired workers to sign up for and finish training courses using these concepts. Deloitte incorporated these features such as leader boards, objectives, and badges into its online training program to entice workers. There has been a 37 percent increase in users returning to the site each week after it was used in the online courses. Doesn’t it sound like it turned into a video game?

Improving workplace performance

This technique may be used to improve an employee’s job performance, and training also gets employee satisfaction. The sales force is maybe the most outstanding example of game-based learning to increase performance enhancement.

Salesforce launched the “Big Game Hunter” campaign to encourage sales reps to use its sophisticated CRM system and enhance employee engagement.

Salespeople began their careers as chicken hunters and progressed to more rewarding positions as they gained experience with new CRM capabilities. Compliance rose by more than 40% for one customer! It appears that their CRM has been converted into an entertaining video game.

Relationships are strengthened

Finally, a game’s ability to bring people together should never be underestimated. When teams have a space to work together and have fun, they will develop more robust. They’ll get more involved while learning more about one other when one employee improves their productivity, the entire department benefits.

It may also assist leaders and their workers form stronger connections. This is especially true if you use adaptable gaming approaches that respond to the individual demands of each employee.

Employee burnout is reduced

Workers who are less prone to experience burnout also get satisfaction or extended boredom when they are more engaged, productive, and happy at work. Break up a routine day with a short game that allows employees to entertain while having fun at work.

It keeps people engaged with the firm and their employment, and they’re less likely to get dissatisfied with their work and search for work elsewhere as a result.

Improve employee communication

We forget to do their jobs successfully, and employees want regular feedback and contact from their supervisors. This is frequently a fundamental cause of employee disengagement in businesses. Target solved this challenge and increased staff engagement by incorporating game-like aspects into how cashiers performed their duties. Line supervisors seldom provide feedback to target cashiers.

The firm decided to modify this by including essential aspects, allowing cashiers to check out products for consumers while playing a game.

Good communication improves team engagement

Target cashiers received real-time feedback using the gamified system, which included red and green LEDs that flickered to indicate if products were scanned correctly. The cashiers had no means of knowing how effective they were until their notion was implemented. They’ve now gotten feedback on all of the products scanned.

The examples above demonstrate how to gamify may increase work performance, employee engagement strategies, and internal communication when properly applied. How do you intend to leverage game-based features to boost employee engagement now that you have real examples from three different firms that have used gamification in the workplace?

Conclusion

The key to successfully implementing gamification in the workplace is identifying what you want to get out of it. Make sure to pay attention to your workers’ requirements and motivations while developing incentive systems to integrate into your process.

Also, when these project has been implemented, test it to see what worked and what didn’t. You’ll be sure to achieve your intended aims if you keep these fundamental ideas in mind while developing your gamification project for the workplace.

SalezShark Engage is a complete CRM suite that makes it easy to organize and grow your customer relationships with built-in sales tracking, reporting & analytics, forecasting, data visualization, and more — all in one place. Follow us on LinkedIn, Twitter & Facebook to learn about the latest sales & marketing updates!

Call Now ButtonCall Now