Psychology of a Buyer: How to Convert Prospects into Customers with Break through Strategies

About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware about the expectations, likes -dislikes and concerns of the … Read more

Prepare Your Sales Team for 2016 in 3 Simple Steps

As we step into a new year, it becomes crucial for business leaders to progressively access their team’s strengths and weaknesses to weigh their preparedness for the year ahead. Today, many business leaders empower their sales force with the best-in-class support system, work environment and technology such as Sales CRM and more. However, they often … Read more

Sales is not just about Selling: It’s lot more than that

In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, … Read more

Future of a Sales Professional And Everything that Lies Ahead

Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more

Sales Lessons You Want to Steal From “The Wolf of Wall Street”

Walking out of the theatre after watching The Wolf of the Wall Street, I knew that this was not just a brilliant movie filled with high- voltage performances but a profound visual depiction of some best-in-class sales techniques, to take inspiration from. It convincingly urged me to deep- dive into each scene that introduced sales techniques. … Read more

From Work Force to Your Dream Team

Companies go through numerous strategies and plans before they start building their ideal sales team – from careful hiring to providing rigorous training workshops- a great deal of investment is made into nurturing their sales teams. It’s the dream of every entrepreneur, CEO, head of business or who so ever anchors the revenue generation, to … Read more

A Marketer’s Guide to Equip the Sales Team

Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for the marketing-sales hand off. Track your Customer’s Journey: … Read more

Marketing Automation: Strongly Impacting Sales

Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace marketing automation are more structured and consistent to efficiently seize and … Read more

Failing At Email Campaigns? You Probably Need To Have A Killing Subject Line

Email is probably the first attempt to lure a customer in to your plan. However, what if your E mail is just ticked and spammed? This certainly is your worst expectation. Your only objective while devising an E mail Campaign is to send the message out to the right person. The customer at least should … Read more

The Art to Exceed Customer Satisfaction

Today is the era of an empowered customer who has choices and comes with expectations. Heightened customer expectations and the need to be ahead of market competition has led many organisations to build progressive strategies to exceed customer satisfaction. Today, customer satisfaction has emerged as an integral part of a business model. It is the … Read more

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