In this evolving and cut-throat industry, you can efficiently achieve a long- lasting competitive advantage by developing a good understanding of your customer. This is where Customer Intelligence comes in. Customer Intelligence is an art that every sales executive and business leader should implement in trade as without this you are left with assumptions, history, … Read more
Nearly 40 per cent of companies use blogs and newsletters for marketing and sales purposes and over 46 per cent of people read such content on a daily basis. (Source) We are living in a day and age where the consumer no longer consults a sales executive to make a decision, instead he turns to … Read more
Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to a company without realising my exact need or requirement. Mostly, I am not … Read more
The traditional methods of selling which mostly involved cold calling and blind targeting are dead. Your Sales Approach is Dying And if you as a company are still following the long forgotten methods, it’s time you gave your sales strategy a quick revamp. Boosting business consistently may be a hard task, but there are ways … Read more
There has been tremendous growth in the emergence of small businesses/ startups. Today, India ranks third among the global startup ecosystems with more than 4,200 new-age companies. At present, more and more people are inclined towards the idea of setting up a new, small business. However, starting a new business is often fraught with high-stake … Read more
“Customers gravitate towards pleasant experiences” A good relationship with your customer helps ease the negotiation process, ensures future revenues by making your clients receptive to upselling and open doors to various other prospects. It has the potential to powerfully spur your business growth from micro to the macro level. To harness such benefits, it is … Read more
About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware about the expectations, likes -dislikes and concerns of the … Read more
As we step into a new year, it becomes crucial for business leaders to progressively access their team’s strengths and weaknesses to weigh their preparedness for the year ahead. Today, many business leaders empower their sales force with the best-in-class support system, work environment and technology such as Sales CRM and more. However, they often … Read more
In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, … Read more
Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more