5 Mistakes You Should Avoid for An Impressive Marketing Strategy

“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing professionals to present new campaigns that are more engaging and effective. If you delay dealing … Read more

When Content Strikes a Chord with Sales

When Content Strikes a Chord With Sales

Nearly 40 per cent of companies use blogs and newsletters for marketing and sales purposes and over 46 per cent of people read such content on a daily basis. (Source) We are living in a day and age where the consumer no longer consults a sales executive to make a decision, instead he turns to … Read more

From Getting Hooked to Becoming a Loyal Customer; The Other Side of the Story

The Other Side of the Story

Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to a company without realising my exact need or requirement. Mostly, I am not … Read more

78 % Users Expect Personalization; It’s Time to Revamp your Marketing Strategy!

Marketing is constantly upgrading to meet people’s expectations and wow them with innovative ideas. It is growing to be more sophisticated with every passing day and only to match with today’s customer needs. The consumer understands the market which is flushed with customized service options, giving them a chance to pick wisely after close examination … Read more

4 Fool Proof Business Targeted Strategies for Instant Growth

There has been tremendous growth in the emergence of small businesses/ startups. Today, India ranks third among the global startup ecosystems with more than 4,200 new-age companies. At present, more and more people are inclined towards the idea of setting up a new, small business. However, starting a new business is often fraught with high-stake … Read more

Psychology of a Buyer: How to Convert Prospects into Customers with Break through Strategies

About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware about the expectations, likes -dislikes and concerns of the … Read more

Future of a Sales Professional And Everything that Lies Ahead

Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more

A Marketer’s Guide to Equip the Sales Team

Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for the marketing-sales hand off. Track your Customer’s Journey: … Read more

Marketing Automation: Strongly Impacting Sales

Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace marketing automation are more structured and consistent to efficiently seize and … Read more

Failing At Email Campaigns? You Probably Need To Have A Killing Subject Line

Email is probably the first attempt to lure a customer in to your plan. However, what if your E mail is just ticked and spammed? This certainly is your worst expectation. Your only objective while devising an E mail Campaign is to send the message out to the right person. The customer at least should … Read more

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