Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the competitive offers and prices. The business scenario … Read more
Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for the marketing-sales hand off. Track your Customer’s Journey: … Read more
Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace marketing automation are more structured and consistent to efficiently seize and … Read more
Email is probably the first attempt to lure a customer in to your plan. However, what if your E mail is just ticked and spammed? This certainly is your worst expectation. Your only objective while devising an E mail Campaign is to send the message out to the right person. The customer at least should … Read more
There are quite a few ways to win customers as you go along your sales journey but nothing beats being able to offer a great customer experience and eventually harness customer satisfaction. To keep things simple, an ice cream seller is your man to learn the tricks from! His gestures do it all for you … Read more
Marketing strategies are complex and often tend to vary widely across industries, sectors and firms. However, it is crucial to build such strategies to easily overcome marketing challenges in the business arena. Marketing plays a pivotal role in an organisation. It helps you to identify market environs and accordingly build a business plan. Today, you … Read more
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