According to the research, there are more than 3 billion searches conducted on Google every day.
Giving your audience what they want with an ever increasing number of people gaining access to the web sometimes seems impossible. It’s even likely to get lost among the masses through all the reading, searching, liking, and sharing.
It’s really difficult to stay on top of changing trends, so how can we possibly do it?
Let’s dive in.
Research and Plan Ahead
Your content is what that connects you to your audience. So, before creating it, make sure you research the trending topics and conversations to get a fair picture of what audience is looking for.
Hashtags have now made their way through almost every social media platform for users to start and join conversations. There can be funny hashtags, controversial ones, representing any event or forming a sense of community such as #PrayForParis.
Twitter uses hashtags to show what’s most trending across the nation or even the globe. One can also browse around to see what’s trending in relation to their business/industry for an inspiration for the content that would more likely resonate with the audience. Similarly, for posting the content such as blogs where we don’t use the hashtags, then we can search for the keywords that users and people would potentially put into the search bar to reach a bigger audience.
Consider Relevant Partnerships
When a well-known brand endorses a company that they’re partnering with, their respective audience trusts the recommendation. For instance the popular brand of cosmetics, Becca, recently partnered with the model Chrissy Teigen when they created a beauty palate. The social media personality, Teigen, also shared this content to her Instagram following of over 13 million.
Such influencers that are related to your industry can provide immense benefits for your brand while creating a stronger and long-term collaboration alongside.
Once you find a partner, be sure to track the results to see if they are actually driving traffic and growing your audience.
Watch Your Analytics
The most important part of knowing and giving your audience what they want is gauging their reactions, using your analytics, and make educated assumptions per se what is working, what is not, and what can be improved upon. Pay close attention to metrics like search volume, and traffic sources to see how your messaging is impacting the awareness among audiences. This applies to every single aspect of your marketing efforts.
Analytics can be overwhelming and confusing, but once you know what data to look for, it makes the task much easier.
From here, you can dig into which of the channels and topics are most impacting your audience. Such insights enable you to learn and create content that gets the results you need.
The power of the internet can be used for getting a glimpse into the mind of your audience. Listen to them; check out what content they’re reading or sharing, how they interact with what’s trending online, and who they follow to understand and create tailored content in accordance to what your audience wants to hear.