Amazon has 340,738 book titles containing the word “sales” in it. Since you might not be able to read all the 3,40,738 books, I have distilled some of my favorites here to help you close more deals, become best of the best, and a badass sales person. Here we go:
- Snap Selling by Jill Konrath
Let’s stop selling the old school ways. Your crazy busy prospects need to be handled differently with the strategies you can use for your time strapped customers. This is what “Snap Selling” is all about having all the success strategies to make your customers’ decision simple by aligning with their needs and making sure your solution is always a priority in your customers’ mind.
- Spin Selling
A book that definitely turned selling from an art to a science! Without making it hard with assumptions and anecdotes, Neil Rackham has here codified what works and what doesn’t out of hard evidence of actual sales performance and examination. Trust me SPIN can help anyone to sell anything.
- Little Red Book of Selling
A recommendation to beginners! Short, simple and helpful, the book demystifies buying principles for the sales people and explains how to use that essence to become a successful seller.
- The Greatest Salesman in The World
This classic by OG Mandino, in addition to being a groundbreaking business book helps the readers discover the reason and “why” behind selling. It would completely reframe the act of selling to something regarded as manipulative to the act of helping other people to solve their problems.
- Pitch anything by Oren Claf
Oren Claf has unparalleled credentials when it comes to delivering a pitch. And for the very first time he shares his formula to help you deliver a winning pitch and close deals. From eye-opening stories of his own methods in action to his latest findings in neuroeconomics, Claf
Intends to help you structure your information to ensure that your target audience finds it enticing enough to buy.
- Outsell Yourself – Go From Hello to Sold with Ethical Business and Sales Techniques
You don’t like to sell?
If you’re the kind of sales person or may be a business owner who has always tried to avoid selling because you think it’s sleazy, then Kelly McCormick has a book for you! This book tells you how you can keep it real, connect with customers like never before, talk about pricing, and still increase your sales.
- How we decide – Jonah Lehar
It all hinges on our ability to influence others. If we understand how people make decisions, we’ll tend to be better sales person. “How we decide” is a killer book that lays out what’s happening inside our brains when faced with a choice and decision to make. Because ultimately it’s all about the communication, how the customer’s brain is processing the information we put to them, and how they’re going to choose you over your competitor.