The traditional methods of selling which mostly involved cold calling and blind targeting are dead. And if you as a company are still following the long forgotten methods, it’s time you gave your sales strategy a quick revamp.
Boosting business consistently may be a hard task, but there are ways available to effectively make the most of your market opportunities. Especially with technology rapidly picking up pace in terms of successful integration with sales enablement products, there is a huge pool of untapped market, waiting to be contacted.
However, the whole situation comes down to the approach that your sales team is adopting, to reach out to your audience. Is it the same worn out cold call or does it include the efficacy of a great social selling strategy.
Apart from social sales, which is also the hot favourite of new age sales professionals, there’s a whole lot of tactics that you can implement to have an actionable sales strategy. And here are a few quick ways for you try out before you make your next sales call.
- Use Social Media to Reach Customers
You connect with prospects on phone and in- person but do you also reach out to them on digital platforms? In case not, now is the time that you use social media to your advantage.
Social media has the power to make you meet more people. So, utilize this approach; use tools such as Facebook, Twitter, LinkedIn, Instagram, even Pinterest to touch- base with prospects, introduce your products and services to them.
2. Keep it Simple and Short
Follow the KISS theory. Keep it Simple and Short.
Many sales executives read through lengthy scripts and till the time it gets over, the prospect is already gone. So talk relevant and talk less. Alongside, let it be a two- way traffic. Encourage your customer to speak/interact in the conversation. Their active participation in a dialogue often indicates their interest in your business.
3. Keep a Watch on Your Competitors
Currently, old selling ideas may not help you to successfully flourish amidst extreme competition. This is exactly why you should try new styles and be innovative in your pitching. And a great way to do this is by observing what your competitors are following.
Keeping a close watch on your competitors assists you to identify if they are doing things better than you. So, let their ideas inspire you to come up with your own ideas that are better. Try this! It will definitely give you an edge over others.
Besides the above, don’t forget to make a customer first and then sales. Your customers would spread good word about your business in the market and bring new prospects to your trade. Therefore, it is crucial to harness the power of such satisfied and loyal customers in an organisation.
Ensure that you build long- term relationships with your customers instead of just imposing a sales pitch on them. Connect with them on regular intervals for after -sales services or general greetings to let them know that you care. Such practices will resurrect your sales approach and help you secure more revenues in future.